Thank you for visiting West Shore, LLC’s internet website located at the URL This Privacy Policy details certain policies implemented throughout governing West Shore, LLC’s collection and use of personally identifiable information about users of our Site and our services.

Your use of the Website is subject to the following terms and conditions.  Before using the Website or any of the services available on the Website, please read all of the following terms and conditions carefully.  By accessing the Website, you agree to be legally bound and to abide by these terms and conditions without modification.  If you do not agree to these terms and conditions, please do not use this Website.

West Shore, LLC reserves the right to update or change these terms and conditions, in its sole discretion and without advance notice.  Please check these terms and conditions periodically for any changes.


Fair Housing/Equal Housing Opportunity

West Shore, LLC is an Equal Housing Opportunity company and West Shore, LLC complies with the Fair Housing Act and other applicable Federal, state and local anti-discrimination laws.  The Fair Housing Act prohibits discrimination in housing because of: race, color, national origin, religion, sex, familial status or handicap (or disability).

All West Shore, LLC rental properties identified in this Website are subject to the Fair Housing Act.  West Shore, LLC will not knowingly permit or allow any discriminatory conduct in the rental of its properties that violates applicable law.

Complaints concerning discriminatory practices in housing may be filed with the local office of the U.S. Department of Housing and Urban Development (“HUD”) or by calling HUD toll free at 800-669-9777 (voice) or 800-543-8294 (TTD).

HUD maintains fair housing information on the internet at



All content included on this Website, such as text, graphics, logos, button icons, images, audio clips, and software, is the property of West Shore, LLC or its content suppliers and is protected by U.S. and international copyright laws.  The collection, arrangement, and assembly of all content on this Website owned by West Shore, LLC and is protected by U.S. and international copyright laws.  All software-based features used on this Website are the property of West Shore, LLC or its content supplier and are protected by U.S. and international copyright laws.  Reproduction, modification, or distribution of the content on this Website is strictly prohibited.

You agree not to sell, license, rent, distribute, copy, transmit, publicly display, adapt, edit or create derivative works using content contained on the Website.  West Shore, LLC customers or prospective customers may print or download copies of information posted on the Website for their personal, non-commercial use.


Trademark Policy

West Shore, LLC is the owner of the trademark “Aurea Station” as well as those other trademarks identified on this Website with either a “TM” or ® designation. Other trademarks may be owned by West Shore, LLC’s respective affiliates and business partners that provide products or services on this Website. Nothing contained in this Policy, or your use of the Website, shall constitute a license, or otherwise entitle you to use, any trademark owned by West Shore, LLC or its affiliates and business partners.


Online Rent Payment

The Website enables Customers to pay their rent using online bill-payment features.  West Shore, LLC and its third-party service provider(s) do not guarantee that the online rent payment feature will be available all the time.  This service is provided to West Shore, LLC customers AS IS, without any warranties.  This service may be unavailable due to maintenance, internet connectivity problems, software incompatibility, or for reasons beyond West Shore, LLC’s control.  West Shore, LLC is not responsible for late, lost or missed rent payments made, or attempted to be made, through this Website.  Customers are solely responsible for ensuring that West Shore, LLC receives rent payments on time and in the correct amount, according to the terms of their lease.  For questions, please contact the appropriate contact person specified in your lease.  Do not use this website to inquire about rent payments or other terms and conditions contained in your lease.


Apartment Layouts and Interactive Layout Software

The Website provides a variety of information about properties, services and amenities available from West Shore, LLC (including photos and property layouts).  West Shore, LLC does not represent or warrant that the dimensions, features or amenities listed or described on this Website and/or a third-party website; or interactive apartment layouts featured on this Website and/or a third-party website are available or accurate.  All properties listed on this Website are subject to availability and change without prior notice in the sole discretion of West Shore, LLC.


Apartment Availability and Pricing

The Website, and/or third-party websites, provide a listing of properties available for rent and current rental rates.  All properties and rent amounts, including any and all promotions or discounts, are subject to change at any time, without prior notice.  Listings of available properties and/or apartment units on this Website and/or third-party websites may be out-of-date.


Disclaimer of Warranties

This website and all information, services and features available on this website are provided on an “AS IS” and “AS AVAILABLE” basis.  West Shore, LLC makes no representations or warranties of any kind, express or implied, as to the operation of the website or the information, content, or services included on this website.  To the fullest extent permissible by applicable law, West Shore, LLC disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose.


Limitation of Liability

Under no circumstances shall West Shore, LLC, its subsidiaries or affiliates be liable for any direct, indirect, punitive, incidental, special or consequential damages that result from the use of, or inability to use, this Website. This limitation applies whether the alleged liability is based on contact, tort, negligence, strict liability, or any other basis, even if West Shore, LLC. has been advised of the possibility of such damages.  Because some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, West Shore, LLC’s liability in such jurisdictions shall be limited to the extent required by law.



Except where expressly provided by West Shore, LLC, all comments, feedback, information or materials (including rental applications) submitted to West Shore, LLC through or in association with this Website shall be considered non-confidential and West Shore, LLC’s property. By submitting such comments, feedback, information or materials to West Shore, LLC, you hereby assign to West Shore, LLC all rights, title and interest in copyrights and other intellectual property rights to the comments, feedback, information or materials.  West Shore, LLC shall be free to use such comments, feedback, information or materials on an unrestricted basis without credit or attribution.

Links to third party sites
The Website contains hyperlinks to Websites controlled by parties other than West Shore, LLC. West Shore, LLC is not responsible for and does not accept responsibility over the content of any of these Websites.

Governing Law and Jurisdiction
This Policy, and West Shore, LLC’s collection and use of customer information, shall be governed and interpreted in accordance with the laws of the United States and the State of Wisconsin.  Any disputes arising out of this Policy shall be adjudicated in a court of competent jurisdiction in the Eastern District of the State of Wisconsin.

Governing Language
Any translation of this Policy is done for local requirements and in the event of a dispute between the English and any non-English versions, the English version of this Privacy Policy shall govern.


Privacy Policy Updates

Due to the Internet’s rapidly evolving nature, West Shore, LLC may need to update this Privacy Policy from time to time. If so, West Shore, LLC will post its updated Privacy Policy on our Site along with a change notice on the Site. West Shore, LLC may also send registered users of our services a notice that this Privacy Policy has been changed. West Shore, LLC encourages you to review this Privacy Policy regularly for any changes. Your continued use of this Site and/or services and/or your continued provision of personally identifiable information to us after the posting of such notice will be subject to the terms of the then-current Privacy Policy.


Information Collection

You can generally visit our Site without revealing any personally identifiable information about yourself. However, in certain sections of this Site, we may require you to submit your personally identifiable information to us and we may invite you to submit questions, comments and request information.

Due to the nature of some of our services, you may provide us with personally identifiable information such as your name, email address, username, password, address, phone number, and other contact information that you voluntarily transmit with your communication to us.


Information Use

We may use your personally identifiable information to deliver our services or information you have requested, verify your authority to enter certain password protected areas of the Site, verify that you are a customer or prospective customer, send you information that you have signed up to receive, notices about our products and/or services that you have used or that may be of interest to you and notices about events, and improve the content and general administration of the Site and our services.

If you are a user of our services, we may use your personally identifiable information to provide the services to you.


Children’s Privacy

West Shore, LLC recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Neither our Site nor our services are intended for children under the age of 13. West Shore, LLC does not target its services or this Site to children under 13. West Shore, LLC does not knowingly collect personally identifiable information from children under the age of 13.



We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

On our Site, we use session cookies to make it easier for you to navigate the Site by remembering your locale preferences and to improve and track the overall Site experience. For our Site, we set a persistent cookie to authenticate your login and authorization to use the services. Persistent cookies enable us to track, store and target the interests of our users to enhance the experience on our Site. If you reject cookies, you may still use our Site, but your ability to use some areas of our Site may be limited.


Third Party Analytics Tools

Beyond the personally identifiable information you voluntarily provide to us, West Shore, LLC utilizes analytics tools including third party technologies, such as Google Analytics, to collect non-personally identifiable information utilizing cookies. Certain types of information, including geolocation, device type, onsite website usage and behavior, demographic data, and purchase history, is collected and aggregated across West Shore, LLC Site users for our analysis and advertising efforts.

West Shore, LLC uses Remarketing with Google Analytics and Google Adwords to display relevant advertisements to users who have previously visited our Site. Referred to as remarketing or retargeting, West Shore, LLC may utilize previous session information to serve display advertisements to you on the Site and based on such session information Google may set a cookie and serve ads to you on third party websites on the Google Display Network. Third party vendors such as Google may display West Shore, LLC ads on websites across the Internet. Aggregated user data may be utilized to create remarketing/retargeting “lists,” or groups of users with similar onsite behaviors or demographics.

West Shore, LLC also uses Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting and Interest-Based Advertising to display advertisements to users based on their inferred interests and demographics. West Shore, LLC does not run interest-based advertising campaigns that collect personally identifiable information.

Users may learn more about Google Analytics use of cookies by visiting the Google Privacy and Terms page at You may opt out of being tracked by Google Analytics by i) Turning off cookies in the preferences settings in your browser ii) Downloading the Google Analytics opt-out browser add on available at: iii) Opting out of user interest and demographic categories in the Settings for Google Ads feature to manage or opt out of Google interest based ads at: or iv) Managing cookies used for online advertising across multiple companies at the US-based Network Advertising Initiative at


Aggregate Information

The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses, External Web Sites (defined below) linked to and other aggregated data collected through our services and we may analyze this data for trends and statistics in the aggregate but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use.


Disclosure of Personally Identifiable Information

Disclosure of Personally Identifiable Information We may provide your personally identifiable information and the data generated by cookies and third-party analytics tools and the aggregate information to the vendors and service agencies that we may engage to assist us in providing our services to you. For example, we engage with 1059: A Creative Agency LLC. to assist us in creating and hosting this Site.

We will disclose your personally identifiable information if we reasonably believe we are required to do so by law, regulation or other government authority or to assist in any investigation, to protect our or our users’ rights or to enforce our terms of use. We will not sell your personally identifiable information to any company or organization except we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which West Shore, LLC participates or to a purchaser of all or substantially all of West Shore, LLCs’ assets to which this Site relates.


Links to Third Party Sites

The Site may provide links to other Web sites or resources over which West Shore, LLC does not have control (“External Web Sites”). Such links do not constitute an endorsement by West Shore, LLC of those External Web Sites. You acknowledge that West Shore, LLC is providing these links to you only as a convenience, and further agree that West Shore, LLC is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.



We may employ industry standard procedural and technological measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. West Shore, LLC may use, without limitation, firewalls, password protection, secure socket layer, and other security measures to help prevent unauthorized access to your personally identifiable information.


Notice to European Users

This Site and the services on this Site are targeted for users in the United States of America. Any information you enter on this Site may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country’s level of protection. By using this Site or the services, you consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the European Union and to the processing of that information by West Shore, LLC on its servers located in the United States of America as described in this Privacy Policy.



If you have any questions regarding this Privacy Policy please contact us.